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introductions,
product updates and advances
in technology.
With the patio, hearth and barbecue industry introducing new products on a regular basis, and with the retailers of patio, hearth and barbecue products looking to showcase these new products, designs and product innovations on their showroom floors in order to attract the attention of the consumer, Patio & Hearth Products Report is a perfect match for this growing and dynamic market.
Q. What special relationship and value added
benefits does Patio & Hearth
Products Report bring to the manufacturers
and suppliers of patio, hearth and
barbecue products?
A. During my 26 years of publishing
business-to-business publications, I have
always believed and maintained that a trade
publication must serve both the reader and
the advertiser. The driving force behind any
trade publication is identifying and developing
a niche, which I feel Patio & Hearth
Products Report will fill in the patio, hearth
and barbecue industry with a targeted circulation,
a unique and
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innovative tabloid-sized format, an emphasis on the product
side of the industry, and an editorial focus
on the business, marketing, merchandising
and retailing side of being a successful
retailer. The layout and design of the magazine
will place an emphasis on the fashion
and design consciousness of the industry.
In addition, advertisers will enjoy a number
of print and online editorial opportunities
that will help them increase sales and grow
brand awareness
Q. What direction will you take with the
articles, departments and columns in
Patio & Hearth Products Report?
A. The articles will be concise and to the
point, with an emphasis on how specialty
stores and retailers of patio, hearth and barbecue
products can differentiate themselves
from the mass merchants. Each article, column
or department will take into consideration
that retailers are looking not just for
information, but for information that will
help them grow their businesses and
expand beyond the traditional ways of
doing business. Specialty stores’ and |
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retailers’ staffs are business people with a keen sense of the importance and value of sales and marketing strategies. Patio & Hearth Products Report will help them better understand the business side of selling and marketing a diverse mix of products.
Q. What impresses you most about the
manufacturers within the patio, hearth
and barbecue industry?
A. These are companies that pride themselves
on delivering quality products at competitive
prices, with a constant eye toward
new product development. The manufacturers
in this industry consider themselves partners
of the specialty stores and retailers that
they do business with, and they understand
that, at the end of the day, consumers need to
be sold on the value, benefit and overall
quality and craftsmanship of what they are
buying. Patio & Hearth Products Report will
help companies bring their new products to
market, promote their existing product lines
and help the patio, hearth and barbecue
industry continue to grow and expand. |
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