Table of Contents

May/June: Vol 3, No 3

Industry Spotlight - The Boss of Barbecue
BY CAROL DAUS
Ray Lampe, a.k.a. Dr. BBQ, lives and breathes barbecue?\whether it involves competing in cook-offs, writing cookbooks, leading culinary travel tours or overseeing the cooking at Southern Hospitality (a popular new restaurant in Manhattan).

Marketing Maneuvers -Multiple Channels, One Strategy
BY KIMBERLY RODGERS
Charleston Gardens has found success by using a number of merchandising channels to reach customers who seek distinctive, high-quality products.

Hearth Retailer Profile - Winning the Hearts of Customers
BY SHARON SANDERS
Nurturing relationships with customers, manufacturers and the community at large is the secret of Fireplace Lifestyles' success.

Barbecue/Grill Retailer Profile - Stellar Service Drives Sales
BY KIMBERLY RODGERS
Tucson-based Flame Connection places a high value on service, which appeals to customers shopping for high-end grills and outdoor kitchens.

Showroom Showcase - Changing With the Times
BY SHARON SANDERS
This third-generation specialty retailer has evolved into one of Chicago's top patio-furniture stores by offering a vast selection of outdoor-living products and accessories.

As I See It - Awareness Breeds Success
BY SHARON SANDERS
Sabrina Ebel, marketing and retail manager for Ebel Inc., describes how Ebel has gained a strong foothold in the casual-furniture industry by staying on top of consumer tastes and trends.

My Turn - Creating Backyard Resorts
BY SHARON SANDERS
ACal Spas' product lines continue to expand as increasing numbers of homeowners create elaborate outdoor kitchens and entertainment centers in their backyards.

Product Innovation - Custom Mantels and More
BY KIMBERLY RODGERS
Founded in 1981, Omega Mantels of Stone has evolved to become a leading manufacturer of handcrafted fireplace mantels, ornamental plaster and cast-stone products.

Last Word - Clean and Contemporary
BY KIMBERLY RODGERS
Customers are attracted to Mors?'s wood-burning stoves because they are eco-friendly and feature sleek, modern designs.